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Merlin Cycles | A Journey through 25 Years of Excellence in the Cycling Industry

Get ready to pedal through time as we embark on a thrilling journey through the remarkable history of Merlin Cycles! For 25 incredible years, this legendary brand has been revolutionizing the cycling industry with their unwavering commitment to excellence. From humble beginnings to becoming a global powerhouse, Merlin Cycles has left an indelible mark on both professional athletes and passionate enthusiasts alike. Join us as we dive into their fascinating story, uncovering the secrets behind their success and celebrating the milestones that have shaped them into the iconic force they are today. So grab your helmet, tighten those laces, and let’s embark on this exhilarating adventure with Merlin Cycles!

Introduction to Merlin Cycles

Merlin Cycles was established in 1993 with the aim of providing high quality bicycles and cycling equipment at an affordable price. The company has since grown to become one of the leading suppliers of bicycles and cycling equipment in the UK.

In this section, we will take a look at the history of Merlin Cycles and how it has become one of the most respected names in the cycling industry.

The company was founded by John Parkin and Martyn Ashton, who met while working as mechanics in a bike shop. They started out by selling used bikes from their house before moving into a small shop premises.

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History of the Company

Merlin Cycles was established in 1993 by John and Sally McQuillan, who saw a gap in the market for high quality yet affordable road bikes. Their first model, the Merlin Titanium, was an instant hit with cyclists of all levels and quickly gained a reputation for being one of the best performing bikes on the market.

In the years that followed, Merlin continued to innovate and grow, expanding their range to include mountain bikes, electric bikes, and even kids’ bikes. Today, they are widely regarded as one of the leading cycling brands in the world and continue to produce some of the most popular bikes on the market.

Despite their success, Merlin has remained true to their roots as a family-run business and are passionate about giving back to the cycling community. They are regular sponsors of events and charities and have even set up their own foundation to help get more people on bikes.

Range of Products offered by Merlin Cycles

Merlin Cycles is a leading UK-based online retailer of cycling equipment, with a huge range of products on offer to suit all cyclists. From beginner to professional, we have something for everyone.

We stock all the leading brands in the industry, including Shimano, SRAM, Campagnolo, and more, so you can be sure you're getting the best quality products available. We also offer our own branded products, which are designed and manufactured to the same high standards as the big names.

Our product range covers everything you need to get out on the road or trail, from bikes and frames to wheels and tyres, components and accessories. We even have a selection of clothing and footwear to keep you comfortable while you ride.


With 25 years of success, Merlin Cycles have established themselves as one of the leading names in the cycling industry. From a small shop in rural England to an international e-commerce website supplying customers with some of the best products available on the market, Merlin Cycles have come a long way and show no signs of slowing down. We look forward to seeing their continued growth and success over the next 25 years!