Weekday | A street fashion brand for millennials

Weekday is a Swedish street/fashion brand influenced by youth culture and street style. The brand offers a unique retail experience and a carefully curated collection of printed tees, skate shoes, and more. If you’re thinking about taking a trip to Sweden, check out Weekday’s website for an exclusive discount code!

What is Weekday?

Weekday is a Swedish streetwear brand that has a unique retail experience. The company was founded by three friends in Stockholm in 2013, and its products are sold in over 100 stores across Sweden. Weekday's clothing is inspired by Scandinavian culture and its minimalist aesthetic is popular among skateboarders and hipsters. The company's products are made of high-quality materials, and each piece is designed to last.

The retail experience at Weekday stores is unlike any other in Sweden. Customers walk through a maze of small, brightly-colored rooms filled with racks of clothing and accessories. There is no checkout counter or store manager; customers simply pick what they want and leave the store. This layout makes it easy for customers to find what they're looking for and avoids the hassle of trying to find a salesperson or waiting in line.

Weekday's unique retail experience has drawn comparisons to cult favorite store H&M, but the company argues that its approach is better because it allows customers to customize their own look.

The Founder of Weekday

Weekday was founded in Stockholm, Sweden in 2016 by Jesper Olofsson and Johan Gustavsson. The brand’s philosophy is to provide a unique retail experience that encourages people to be themselves and express their creativity. Weekday’s collection includes sneakers, tees, hats, and accessories for men, women, and children.

Weekday operates a pop-up store in Stockholm called the Hive. The Hive is a space where people can buy clothes and accessories from Weekday as well as enjoy food from local restaurants. The Hive is open on weekdays from 12pm to 7pm.

The brand offers free shipping on all orders over $75 within the United States.

History of the Brand

Weekday is a streetwear brand that has a unique retail experience. The brand was founded in Stockholm in 2006 by two friends, Viktor and Daniel. They wanted to create a brand that reflected their own personal style and interests. Their aim was to create clothing that was comfortable and stylish at the same time.

Weekday’s collections are based on classic Scandinavian styles, but with a modern edge. The collections are designed for both men and women, and they offer a wide range of products from T-shirts, hoodies, jeans and accessories to shoes and bags.

The brand offers a unique retail experience. Customers can visit the Weekday store located in Södermalm in Stockholm or order products online. The store is divided into different areas, including an outdoor area with picnic tables where customers can enjoy their purchases while waiting for their items to be delivered.

Weekday has a loyal following among streetwear enthusiasts worldwide, thanks to its high-quality products and unique retail experience.

The Funky Swedish Street/Fashion Scene

When it comes to streetwear, Sweden is definitely one of the pioneers. The country has a long history with fashion, and this has led to some truly unique brands that have carved out their own niche in the market. One of these brands is Funky Swedish Streetwear, which has developed a cult-like following among fashion lovers worldwide.

Funky Swedish Streetwear is all about funk and creativity. The brand's clothing is designed to stand out from the crowd, and its retail experience reflects this ethos. shoppers can expect to find quirky merchandise on sale at Funky Swedish Streetwear stores, including T-shirts, hoodies, and beanies that are both stylish and quirky.

Funky Swedish Streetwear is not your average streetwear brand. It has a unique retail experience that sets it apart from other stores in the market. If you're looking for something different in streetwear, then you should definitely check out Funky Swedish Streetwear.

A Look at the Weekday Collection

Weekday is a Swedish streetwear brand that has a unique retail experience. The brand sells clothing and accessories online and in physical stores located in Stockholm. Weekday's clothing is designed to be versatile and comfortable. The brand emphasizes quality and craftsmanship, and its products are made from natural materials.

Weekday's online store offers a wide range of clothing options, including both men's and women's clothing. The online store also sells accessories such as sunglasses, hats, and scarves. Customers can choose to order their products either online or in one of the company's physical stores.

Weekday's physical stores offer a different shopping experience than most other retailers. Rather than having a single area dedicated to clothing, Weekday stores feature several sections dedicated to different types of clothing. Sections include outerwear, footwear, basics, and seasonal collections. Stores also have a lounge area where customers can relax after shopping or catch up on their reading.

The Weekday brand is unique because it focuses on creating stylish clothes that are comfortable to wear. The company's products are made using natural materials, which gives them a high level of quality. The Weekday brand offers an interesting retail experience that is not found at many


Weekday is a Swedish streetwear brand that has developed a unique retail experience. Founded in 2016 by two friends, Weekend and JB, Weekend offers an eclectic mix of clothing and accessories for men, women, and children. The brand's philosophy is straightforward: "We believe that clothes can be more than just functional items to cover up our body - they should be stylish and fun." In addition to selling its products online and at select physical stores across Europe, Weekday also hosts regular events where customers can get their hands on the latest collections. So if you're looking for something different in your wardrobe — or just want to spend some quality time shopping with friends — then check out Weekday!